Business Model Design

Genellikle neleri kapsar

1. 1

   Orientation: Thinking in Business Models

   • Why the Business Model Decides the Outcome
   • Describing a Model on One Page
   • Assumptions, Evidence and Risk
   • Business Models Across Different Contexts
2. 2

   The Components of a Business Model

   • Creating, Delivering and Capturing Value
   • Revenue Models
   • The Back Stage: Key Resources, Activities and Partners
   • Diagnosing Fit Across the Model
3. 3

   Customers and Value Propositions

   • Choosing and Defining Customer Segments
   • Designing the Value Proposition: Jobs, Pains and Gains
   • Users, Payers and Decision-Makers
   • Competing Alternatives and Differentiation
4. 4

   Pricing and Economics

   • Pricing
   • Cost Structure and Unit Economics
   • Building a Simple Unit Economics Model
   • Cash Flow and Working Capital in the Model
5. 5

   Business Model Patterns

   • Platforms and Marketplaces
   • Recurring Revenue and Product-as-a-Service
   • Licensing, Franchising and Partner-Led Models
   • Asset-Heavy and Asset-Light Designs
   • Choosing and Combining Patterns
6. 6

   Channels, Testing and Evolution

   • Channels and Customer Relationships
   • Testing and Evolving the Model
   • Designing a Business Model Experiment
   • Metrics That Show the Model Is Working
7. 7

   Applying Business Model Design

   • Case: Redesigning a Classroom Training Business
   • Case: A Marketplace That Could Not Make Money
   • Case: Taking a Model into a New Segment
   • Responsible and Halal-Compliant Business Models
   • Presenting and Defending a Business Model