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Programm

B2B Sales Professional

The full business-to-business sales cycle. You learn to find prospects, understand needs, present value, handle objections, negotiate and close, forecast, and manage key accounts.

Kurse
8 Kurse
Im eigenen Tempo
49 Std. 19 Min.

Kurse in diesem Programm

Diese Reihenfolge empfehlen wir. Sie können mit jedem Kurs beginnen.

  1. 1
    Online, im eigenen TempoVertrieb und Marketing

    Prospecting and Lead Generation

    Filling the pipeline systematically rather than hoping. Covers ideal customer profiling and targeting, research and list building, outbound channels including cold calling, email and social selling, inbound and referral…

    4 Std.Kostenlos
  2. 2
    Online, im eigenen TempoVertrieb und Marketing

    Discovery and Needs Analysis

    The sales skill with the highest return: understanding the customer properly before proposing anything. Covers questioning frameworks, uncovering consequences and quantifying impact, mapping decision processes and…

    5 Std. 23 Min.Kostenlos
  3. 3
    Online, im eigenen TempoVertrieb und Marketing

    Consultative Selling Fundamentals

    Selling by understanding the customer rather than pitching at them. Covers the shift from product selling to consultative selling, buyer psychology and the modern buying journey, building credibility and trust,…

    3 Std. 53 Min.Kostenlos
  4. 4
    Online, im eigenen TempoVertrieb und Marketing

    Value Propositions and Solution Presentation

    Turning what you learned in discovery into a proposition the buyer can act on. Covers constructing a value proposition, differentiation, building a business case, structuring and delivering a presentation, writing…

    5 Std. 52 Min.Kostenlos
  5. 5
    Online, im eigenen TempoVertrieb und Marketing

    Handling Objections

    Responding to resistance without becoming defensive or adversarial. Covers what objections actually signal, a method for handling any objection, the specific responses to price, timing, competitor and authority…

    5 Std. 57 Min.Kostenlos
  6. 6
    Online, im eigenen TempoVertrieb und Marketing

    Negotiation and Closing

    Reaching agreement without giving away the value you created. Covers negotiation preparation and leverage, trading rather than conceding, dealing with procurement, closing as a process rather than a technique,…

    9 Std. 11 Min.Kostenlos
  7. 7
    Online, im eigenen TempoVertrieb und Marketing

    Sales Pipeline and Forecasting

    Managing the pipeline as a system and forecasting a number people can rely on. Covers pipeline stages and exit criteria, the arithmetic of pipeline health, forecast methods and accuracy, CRM discipline and data quality,…

    5 Std. 56 Min.Kostenlos
  8. 8
    Online, im eigenen TempoVertrieb und Marketing

    Key Account Management

    Growing and protecting the relationships that matter most. Covers selecting key accounts, account planning and stakeholder mapping, developing the relationship from supplier to partner, growing revenue through expansion…

    9 Std. 7 Min.Kostenlos

Ein Kurs mit Lehrkraft gilt als abgeschlossen, sobald die Lehrkraft Ihre Teilnahme an seinem Live-Online-Termin vermerkt. Die Teilnahme in Präsenz wird hier noch nicht gezählt.

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