Online · Self-pacedFreeSales & MarketingAdvancedEN
Key Account Management
Growing and protecting the relationships that matter most. Covers selecting key accounts, account planning and stakeholder mapping, developing the relationship from supplier to partner, growing revenue through expansion and retention, and managing account health, risk and governance.
Taught by Icompetent Solutions
- Modules
- 3
- Lessons
- 6
- Duration
- 1h 12m
- Level
- Advanced
- Quizzes
- 3 graded
Course content
3 modules · 6 lessons · 1h 12m
Which accounts, and what you need to know about them.
- What Makes an Account KeyPreview12 min
- Account Planning and Stakeholder Mapping12 min
- Module 1 quiz4 questions · pass 70%
Topics covered
Key Account Management
Account Planning
Customer Retention
Relationship Management
Sales
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