Online · Self-pacedFreeSales & MarketingAdvancedEnglish
Key Account Management
Growing and protecting the relationships that matter most. Covers selecting key accounts, account planning and stakeholder mapping, developing the relationship from supplier to partner, growing revenue through expansion and retention, and managing account health, risk and governance.
Taught by Icompetent Solutions
- Modules
- 8
- Lessons
- 42
- Duration
- 9h 7m
- Level
- Advanced
- Quizzes
- 8 graded
- Enrolled
- 9
Course content
8 modules · 42 lessons · 9h 7m
Where key account management sits in a business, the economics that justify it, the team structures that deliver it, how value is created in business markets, and the ways programmes fail.
- Key Account Management in ContextPreview13 min
- The Economics of Key Accounts13 min
- Team Structures: From Bow-Tie to Diamond13 min
- How Value Is Created in Business Markets13 min
- Why Key Account Programmes Fail13 min
- Key Account Management as a System quiz9 questions · pass 70%
Topics covered
Key Account Management
Account Planning
Customer Retention
Relationship Management
Sales
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