Online · Self-pacedFreeSales & MarketingIntermediateEnglish
Pricing Strategy
A practical course for marketing, product, sales and commercial managers, analysts and business owners who set or control prices in consumer and business-to-business markets. Learn to price from cost, value and competition, use price elasticity and break-even volume, design pricing metrics, tiers, bundles and discounts, find the money lost between list and pocket price, and govern pricing within competition and consumer law.
Taught by iCompetent
- Modules
- 7
- Lessons
- 35
- Duration
- 7h 21m
- Level
- Intermediate
- Quizzes
- 7 graded
Industries
Course content
7 modules · 35 lessons · 7h 21m
Why price is the strongest profit lever a business has, the three forces that set the limits on any price, how value, price and cost relate, and the pricing process the rest of the course follows.
- Price as the Strongest Profit LeverPreview12 min
- Cost, Customers and Competitors: The Limits on Any Price12 min
- Value, Price and Willingness to Pay12 min
- The Pricing Process from Strategy to Execution11 min
- Pricing Mindsets and Common Pricing Mistakes11 min
- Orientation: pricing as a strategic decision — quiz7 questions · pass 70%
Topics covered
Pricing Strategy
Value-Based Pricing
Price Elasticity
Discounting
B2B Pricing
Price Governance
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