Online · Self-pacedFreeSales & MarketingIntermediateEnglish
Pricing Strategy
A practical course for marketing, product, sales and commercial managers, analysts and business owners who set or control prices in consumer and business-to-business markets. Learn to price from cost, value and competition, use price elasticity and break-even volume, design pricing metrics, tiers, bundles and discounts, find the money lost between list and pocket price, and govern pricing within competition and consumer law.
Taught by iCompetent
- Modules
- 7
- Lessons
- 35
- Duration
- 7h 21m
- Level
- Intermediate
- Quizzes
- 7 graded
- Enrolled
- 14
Industries
Course content
7 modules · 35 lessons · 7h 21m
Why price is the strongest profit lever a business has, the three forces that set the limits on any price, how value, price and cost relate, and the pricing process the rest of the course follows.
- Price as the Strongest Profit LeverPreview12 min
- Cost, Customers and Competitors: The Limits on Any Price12 min
- Value, Price and Willingness to Pay12 min
- The Pricing Process from Strategy to Execution11 min
- Pricing Mindsets and Common Pricing Mistakes11 min
- Orientation: pricing as a strategic decision — quiz7 questions · pass 70%
Topics covered
Pricing Strategy
Value-Based Pricing
Price Elasticity
Discounting
B2B Pricing
Price Governance
Prefer to learn with a trainer?
Pricing Strategy is also taught with a trainer, in a classroom or live online.
See the course with a trainerPart of a program
Small Business Owner · 12 courses
- 1Starting Your Company: Legal Set-up and Intellectual PropertyFree
- 2From Idea to OpportunityFree
- 3Customer Discovery and ValidationFree
- 4Pricing StrategyThis course
- 5Marketing FundamentalsFree
- 6Digital MarketingFree
- 7Selling Online: E-commerce for Small BusinessesFree
- 8Your First 100 Customers: Sales for FoundersFree
- 9Bookkeeping and Double EntryFree
- 10Cash Flow and Working Capital ManagementFree
- 11Tax and VAT BasicsFree
- 12Contracts for Non-LawyersFree
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