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Online · Self-pacedFreeStartup & EntrepreneurshipBeginnerEnglish

Your First 100 Customers: Sales for Founders

A practical course for founders and small-business owners who must sell before they have a sales team. Learn to find early adopters through your network, communities, outreach, partners and events, run first conversations and demos, turn pilots into paid orders with a simple price and proposal, keep and grow customers, and track it all in a spreadsheet until you are ready to hire your first salesperson, always selling honestly.

Taught by iCompetent

Modules
6
Lessons
30
Duration
4h 11m
Level
Beginner
Quizzes
6 graded

Course content

6 modules · 30 lessons · 4h 11m

Why the founder is the first salesperson, who the first customers usually are, the rules of honest selling, and a simple plan for reaching your first 100 customers.

  • Why the Founder Sells First
    Preview
    8 min
  • Who Your First Customers Are: Early Adopters8 min
  • Honest Selling: What Founders Must Never Do8 min
  • A Plan for Your First 100 Customers9 min
  • From Discovery to Selling8 min
  • Module 1 quiz6 questions · pass 70%

Topics covered

Founder-Led Sales
Early Adopters
Startups
Pilots and Trials
Customer Retention
Sales Pipeline

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Your First 100 Customers: Sales for Founders is also taught with a trainer, in a classroom or live online.

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Part of a program

Small Business Owner · 12 courses

  1. 1Starting Your Company: Legal Set-up and Intellectual PropertyFree
  2. 2From Idea to OpportunityFree
  3. 3Customer Discovery and ValidationFree
  4. 4Pricing StrategyFree
  5. 5Marketing FundamentalsFree
  6. 6Digital MarketingFree
  7. 7Selling Online: E-commerce for Small BusinessesFree
  8. 8Your First 100 Customers: Sales for FoundersThis course
  9. 9Bookkeeping and Double EntryFree
  10. 10Cash Flow and Working Capital ManagementFree
  11. 11Tax and VAT BasicsFree
  12. 12Contracts for Non-LawyersFree
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Part of these programs

This course is in the programs below. When you finish it, it counts in each of them.

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