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Online · Self-pacedFreeStartup & EntrepreneurshipIntermediateEnglish

Startup Metrics and Unit Economics

Measuring a young business so the numbers drive decisions. Covers choosing the metrics that matter at each stage, acquisition and retention measurement, unit economics and payback, cohort analysis, building a metrics discipline, and the measurement traps that mislead founders and boards.

Taught by Icompetent Solutions

Modules
7
Lessons
29
Duration
5h 46m
Level
Intermediate
Quizzes
7 graded

Course content

7 modules · 29 lessons · 5h 46m

Establish the foundational framework for connecting quantitative startup analytics directly to strategic capital allocation and product decisions.

  • Mapping Startup Metrics to Lifecycle Stage
    Preview
    11 min
  • Classifying Leading and Lagging Performance Indicators12 min
  • Selecting and Validating a North Star Metric11 min
  • Designing a Cohesive Metric Hierarchy13 min
  • Orientation to Startup Analytics Quiz10 questions · pass 70%

Topics covered

Startup Metrics
Unit Economics
Retention
Cohort Analysis
Analytics

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Part of a program

Startup Founder · 8 courses

  1. 1From Idea to OpportunityFree
  2. 2Customer Discovery and ValidationFree
  3. 3Business Model DesignFree
  4. 4MVP and Product IterationFree
  5. 5Go-to-Market StrategyFree
  6. 6Startup Financial ModellingFree
  7. 7Startup Metrics and Unit EconomicsThis course
  8. 8Fundraising and Investor ReadinessFree

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