Business Glossary
Your comprehensive guide to business terminology.
A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
Accounting
The process of recording financial transactions pertaining to a business.
Accrual
An accounting method where revenue or expenses are recorded when a transaction occurs rather than when payment is received or made.
Acquisition
When one company purchases most or all of another company's shares to gain control of that company.
Agile
A project management methodology that uses short development cycles called 'sprints' to focus on continuous improvement in the development of a product or service.
Angel Investor
An individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity.
Ansoff Matrix
A strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth.
Appreciation
An increase in the value of an asset over time.
Arbitrage
The simultaneous purchase and sale of an asset to profit from an imbalance in the price.
Asset
A resource with economic value that an individual, corporation, or country owns or controls with the expectation that it will provide a future benefit.