Online · Self-pacedFreeStartup & EntrepreneurshipIntermediateEnglish
Go-to-Market Strategy
Getting a product to the people who will buy it, repeatably. Covers segmentation and beachhead selection, positioning and messaging, choosing a go-to-market motion, building and testing acquisition channels, launch, and finding the repeatable engine that supports growth.
Taught by Icompetent Solutions
- Modules
- 7
- Lessons
- 28
- Duration
- 5h 33m
- Level
- Intermediate
- Quizzes
- 7 graded
- Enrolled
- 13
Course content
7 modules · 28 lessons · 5h 33m
What a go-to-market strategy decides, how buyers really buy, how big the opportunity is, and how to gather the evidence that every later decision rests on.
- What a Go-to-Market Strategy DecidesPreview11 min
- How Buyers Buy: Jobs, Triggers and Buying Groups12 min
- Sizing the Opportunity12 min
- Gathering Go-to-Market Evidence12 min
- Go-to-Market Foundations quiz8 questions · pass 70%
Topics covered
Go To Market
Positioning
Customer Acquisition
Marketing Channels
Growth
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