Online · Self-pacedFreeSales & MarketingBeginnerEnglish
Marketing Fundamentals
A practical introduction to marketing for new marketing staff, small-business owners and anyone who works with a marketing team. Learn how markets and customers behave, how to research, segment, target and position, how to design the marketing mix, and how to write, budget and measure a marketing plan honestly. Online channels and pricing in depth are covered in the Digital Marketing and Pricing Strategy courses.
Taught by iCompetent
- Modules
- 6
- Lessons
- 31
- Duration
- 4h 27m
- Level
- Beginner
- Quizzes
- 6 graded
- Enrolled
- 8
Course content
6 modules · 31 lessons · 4h 27m
What marketing means, the ideas of needs, wants, demand and value, the ways a business can face its market, and how marketing fits with sales and the rest of the organisation.
- Marketing Is More Than AdvertisingPreview8 min
- Needs, Wants, Demand and Value8 min
- How a Business Faces Its Market9 min
- Marketing, Sales and the Rest of the Business9 min
- The Marketing Process from Start to Finish8 min
- Module 1 quiz7 questions · pass 70%
Topics covered
Marketing
Market Research
Segmentation and Targeting
Positioning
Marketing Mix
Marketing Plan
Prefer to learn with a trainer?
Marketing Fundamentals is also taught with a trainer, in a classroom or live online.
See the course with a trainerPart of a program
Small Business Owner · 12 courses
- 1Starting Your Company: Legal Set-up and Intellectual PropertyFree
- 2From Idea to OpportunityFree
- 3Customer Discovery and ValidationFree
- 4Pricing StrategyFree
- 5Marketing FundamentalsThis course
- 6Digital MarketingFree
- 7Selling Online: E-commerce for Small BusinessesFree
- 8Your First 100 Customers: Sales for FoundersFree
- 9Bookkeeping and Double EntryFree
- 10Cash Flow and Working Capital ManagementFree
- 11Tax and VAT BasicsFree
- 12Contracts for Non-LawyersFree
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