Small Business Owner

Courses in this program

This is the order we suggest. You can start with any course.

1. 1
   Online, self-pacedStartup & Entrepreneurship

   Starting Your Company: Legal Set-up and Intellectual Property

   A plain-English guide for founders and small-business owners to the legal side of starting up: choosing a business form, registering the company and its name, founding documents, licences, bank account, records and the…

   4h 2mFree
2. 2
   Online, self-pacedStartup & Entrepreneurship

   From Idea to Opportunity

   Turning a rough idea into something worth building a business on. Covers where good opportunities come from, separating an idea from an opportunity, assessing market and timing, evaluating founder-market fit, and…

   3h 34mFree
3. 3
   Online, self-pacedStartup & Entrepreneurship

   Customer Discovery and Validation

   Finding out whether anyone wants what you intend to build, before you build it. Covers the discovery mindset and getting out of the building, running customer interviews that produce facts rather than flattery,…

   3h 55mFree
4. 4
   Online, self-pacedSales & Marketing

   Pricing Strategy

   A practical course for marketing, product, sales and commercial managers, analysts and business owners who set or control prices in consumer and business-to-business markets. Learn to price from cost, value and…

   7h 21mFree
5. 5
   Online, self-pacedSales & Marketing

   Marketing Fundamentals

   A practical introduction to marketing for new marketing staff, small-business owners and anyone who works with a marketing team. Learn how markets and customers behave, how to research, segment, target and position, how…

   4h 27mFree
6. 6
   Online, self-pacedSales & Marketing

   Digital Marketing

   A practical, beginner-level introduction to marketing online, for small business owners, marketing assistants and anyone who now looks after a website, social account or email list. Learn how the website, search engine…

   4h 31mFree
7. 7
   Online, self-pacedStartup & Entrepreneurship

   Selling Online: E-commerce for Small Businesses

   A practical beginner course for founders and small-business owners who want to sell products online. Learn to choose between your own store, marketplaces, social media and messaging apps, build product pages that sell,…

   4h 4mFree
8. 8
   Online, self-pacedStartup & Entrepreneurship

   Your First 100 Customers: Sales for Founders

   A practical course for founders and small-business owners who must sell before they have a sales team. Learn to find early adopters through your network, communities, outreach, partners and events, run first…

   4h 11mFree
9. 9
   Online, self-pacedAccounting & Finance

   Bookkeeping and Double Entry

   The foundation of every accounting system. Covers the accounting equation, debits and credits, the chart of accounts, journals and ledgers, day books and control accounts, bank reconciliation, accruals and prepayments,…

   4h 2mFree
10. 10
    Online, self-pacedAccounting & Finance

    Cash Flow and Working Capital Management

    Keeping a business solvent. Covers why profit is not cash, the cash conversion cycle, managing inventory, receivables and payables, short-term cash forecasting, funding options and facilities, managing a cash crisis,…

    5h 49mFree
11. 11
    Online, self-pacedAccounting & Finance

    Tax and VAT Basics

    A practical introduction to business taxes for finance assistants, buyers, salespeople, office managers and small business owners. Learn how value added tax (VAT) and goods and services tax (GST) work, from output and…

    4h 30mFree
12. 12
    Online, self-pacedManagement & Leadership

    Contracts for Non-Lawyers

    A practical introduction to contracts for managers, engineers, buyers, sales and administrative staff who agree and run contracts without being lawyers. Learn how contracts are formed, how to read one with a method,…

    4h 26mFree

A course taken with a trainer counts as finished once the trainer marks you as attending its live online run. Attending it in a classroom is not counted here yet.