Online · Self-pacedFreeSales & MarketingBeginnerEnglish
Digital Marketing
A practical, beginner-level introduction to marketing online, for small business owners, marketing assistants and anyone who now looks after a website, social account or email list. Learn how the website, search engine optimisation, content, social media, email and paid advertising work together, how to measure results with analytics, and how to handle customers’ personal data lawfully. It assumes the basics taught in Marketing Fundamentals.
Taught by iCompetent
- Modules
- 7
- Lessons
- 31
- Duration
- 4h 31m
- Level
- Beginner
- Quizzes
- 7 graded
- Enrolled
- 1
Course content
7 modules · 31 lessons · 4h 31m
What digital marketing is, how it fits into marketing as a whole, how customers move from first contact to loyal buyer online, and how a simple digital marketing plan holds the channels together.
- What Digital Marketing IsPreview8 min
- The Customer Journey Online8 min
- Setting Digital Marketing Objectives8 min
- The Digital Marketing Plan in Outline9 min
- Module 1 quiz6 questions · pass 70%
Topics covered
Digital Marketing
SEO
Content Marketing
Social Media
Email Marketing
Web Analytics
Prefer to learn with a trainer?
We deliver the same material as classroom and in-house programmes, tailored to your team and your site.
Browse classroom coursesReviews
No one has reviewed this course yet. If you have taken it, yours would be the first.
There are no published reviews for this course yet.
Write a review
Checking your account…