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Online · Self-pacedFreeSales & MarketingBeginnerEnglish

Prospecting and Lead Generation

Filling the pipeline systematically rather than hoping. Covers ideal customer profiling and targeting, research and list building, outbound channels including cold calling, email and social selling, inbound and referral generation, cadence design, and measuring prospecting performance.

Taught by Icompetent Solutions

Modules
6
Lessons
26
Duration
4h
Level
Beginner
Quizzes
6 graded
Enrolled
22

Course content

6 modules · 26 lessons · 4h

What prospecting is, the words salespeople use for each stage, how the numbers work and how to check whether a lead is worth pursuing.

  • What Prospecting Is and Why It Matters
    Preview
    8 min
  • Leads, Prospects and Opportunities8 min
  • The Prospecting Funnel in Numbers9 min
  • Checking Whether a Lead Is Worth Pursuing8 min
  • Prospecting Basics quiz8 questions · pass 70%

Topics covered

Prospecting
Lead Generation
Cold Calling
Sales Pipeline
Business Development

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Part of a program

B2B Sales Professional · 8 courses

  1. 1Prospecting and Lead GenerationThis course
  2. 2Discovery and Needs AnalysisFree
  3. 3Consultative Selling FundamentalsFree
  4. 4Value Propositions and Solution PresentationFree
  5. 5Handling ObjectionsFree
  6. 6Negotiation and ClosingFree
  7. 7Sales Pipeline and ForecastingFree
  8. 8Key Account ManagementFree

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