Online · Self-pacedFreeSales & MarketingIntermediateEnglish
Value Propositions and Solution Presentation
Turning what you learned in discovery into a proposition the buyer can act on. Covers constructing a value proposition, differentiation, building a business case, structuring and delivering a presentation, writing proposals that survive internal scrutiny, and running effective demonstrations.
Taught by Icompetent Solutions
- Modules
- 7
- Lessons
- 30
- Duration
- 5h 52m
- Level
- Intermediate
- Quizzes
- 7 graded
- Enrolled
- 1
Course content
7 modules · 30 lessons · 5h 52m
Where the value proposition sits in the sale, what discovery must provide, the kinds of value buyers recognise, and how to make claims honestly.
- Where the Value Proposition Fits in the SalePreview11 min
- Discovery Inputs for a Value Proposition11 min
- Four Kinds of Value11 min
- Honest Claims and the Ethics of Value11 min
- Value selling foundations quiz8 questions · pass 70%
Topics covered
Value Proposition
Sales Presentation
Proposals
Business Case
Differentiation
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