Online · Self-pacedFreeSales & MarketingAdvancedEnglish

Technical and Industrial Sales

Selling engineered products and services into industrial and energy markets. Covers the characteristics of technical buying, working with specifications and standards, selling capital equipment and services, managing long sales cycles and complex stakeholder groups, and the aftermarket that often carries the profit.

Taught by Icompetent Solutions

Modules: 8
Lessons: 42
Duration: 9h 15m
Level: Advanced
Quizzes: 8 graded
Enrolled: 4

Industries

Course content

8 modules · 42 lessons · 9h 15m

How industrial markets are structured, how buying organisations work, and the credibility and ethics that every technical sale rests on.

How Industrial Markets Are Structured
Preview
13 min
Inside the Industrial Buying Organisation13 min
Understanding the Customer's Asset and Its Economics13 min
Technical Credibility: How It Is Earned and Lost13 min
Ethics and Compliance in Industrial Selling13 min
Industrial markets and the buying organisation quiz9 questions · pass 70%

Topics covered

Technical Sales

Industrial Sales

Capital Equipment

Specifications

B2B Sales

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