From Idea to Opportunity

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1. 1

   Introduction to Opportunity Evaluation

   • Navigating the Journey from Idea to Business
   • Why Most Early Ideas Fail
   • Core Concepts and Vocabulary of Opportunity
   • How to Use This Course for Maximum Impact
2. 2

   Where Opportunities Come From

   • Ideas Versus Opportunities
   • Assessing the Problem
   • Uncovering Latent Opportunities
   • Talking to Potential Users About Their Problems
3. 3

   Market and Timing

   • Sizing the Market
   • Timing and Competitive Position
   • Analysing Existing Alternatives and Competitors
   • Evaluating Market Growth and Structure
4. 4

   Founder Fit and Feasibility

   • Assessing Founder-Market Alignment
   • Identifying Your Unfair Advantages
   • Understanding Basic Unit Economics
   • Determining Operational Feasibility
5. 5

   Deciding

   • Testing an Opportunity Cheaply
   • Making the Decision
   • Executing Low-Cost Validation Experiments
   • Pursue, Reshape, or Walk Away
6. 6

   Synthesising and Next Steps

   • Reviewing the Complete Assessment Process
   • Building the Opportunity Assessment One-Pager
   • Moving from Assessment to First Steps
   • Building an Ongoing Opportunity Pipeline