Product Management

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1. 1

   Orientation: The Product Manager’s Role

   • What Product Management Is
   • Product Manager, Product Owner and Project Manager
   • Working with the Product Team and Stakeholders
   • The Product Management Cycle
2. 2

   Product Strategy and the Product Lifecycle

   • Product Vision and Strategy
   • Understanding the Market: Competitors and Jobs to Be Done
   • The Product Lifecycle: Introduction, Growth, Maturity and Decline
   • Managing a Product Portfolio and Retiring Products
   • Setting Product Goals That Connect to the Business
3. 3

   Product Discovery

   • Continuous Discovery in an Established Product
   • Sources of Evidence: Users, Data, Sales and Support
   • Framing Problems and Opportunities
   • Testing Assumptions Before Building
   • Discovery for Business and Internal Customers
4. 4

   Roadmaps and Prioritisation

   • What a Roadmap Is For
   • Scoring Ideas: RICE and Value Versus Effort
   • Classifying Requirements: MoSCoW and the Kano Model
   • Cost of Delay and Sequencing Work
   • Handling Feature Requests and Saying No
   • Communicating the Roadmap to Different Audiences
5. 5

   Requirements and Working with Delivery Teams

   • The Product Requirements Document
   • Acceptance Criteria That Remove Ambiguity
   • Non-Functional Requirements, Constraints and Compliance
   • Making Trade-offs During Delivery
   • Technical Debt and Platform Work
6. 6

   Launching Products and Features

   • Release Versus Launch: Launch Tiers
   • Launch Readiness Across the Company
   • Controlled Rollouts: Betas, Pilots and Feature Flags
   • After Launch: Adoption Review and Rescuing a Weak Launch
7. 7

   Product Metrics and Judgement

   • Choosing Product Metrics: North Star and Input Metrics
   • Measuring Feature Adoption and Retention
   • Experiments on a Live Product: A/B Testing Basics
   • Diagnosing a Metric Drop
   • Putting It Together: A Product Review Case