Programa
Small Business Owner
Everything you need to start and run your own small business. You learn to set up the company, test the idea, set prices, market and sell online and in person, keep the books, manage cash and tax, and use contracts.
- Cursos
- 12 cursos
- A su ritmo
- 54 h 52 min
Cursos de este programa
Este es el orden que sugerimos. Puede empezar por cualquier curso.
- 1En línea, a su ritmoEmprendimiento y startups
Starting Your Company: Legal Set-up and Intellectual Property
A plain-English guide for founders and small-business owners to the legal side of starting up: choosing a business form, registering the company and its name, founding documents, licences, bank account, records and the…
4 h 2 minGratis - 2En línea, a su ritmoEmprendimiento y startups
From Idea to Opportunity
Turning a rough idea into something worth building a business on. Covers where good opportunities come from, separating an idea from an opportunity, assessing market and timing, evaluating founder-market fit, and…
3 h 34 minGratis - 3En línea, a su ritmoEmprendimiento y startups
Customer Discovery and Validation
Finding out whether anyone wants what you intend to build, before you build it. Covers the discovery mindset and getting out of the building, running customer interviews that produce facts rather than flattery,…
3 h 55 minGratis - 4En línea, a su ritmoVentas y marketing
Pricing Strategy
A practical course for marketing, product, sales and commercial managers, analysts and business owners who set or control prices in consumer and business-to-business markets. Learn to price from cost, value and…
7 h 21 minGratis - 5En línea, a su ritmoVentas y marketing
Marketing Fundamentals
A practical introduction to marketing for new marketing staff, small-business owners and anyone who works with a marketing team. Learn how markets and customers behave, how to research, segment, target and position, how…
4 h 27 minGratis - 6En línea, a su ritmoVentas y marketing
Digital Marketing
A practical, beginner-level introduction to marketing online, for small business owners, marketing assistants and anyone who now looks after a website, social account or email list. Learn how the website, search engine…
4 h 31 minGratis - 7En línea, a su ritmoEmprendimiento y startups
Selling Online: E-commerce for Small Businesses
A practical beginner course for founders and small-business owners who want to sell products online. Learn to choose between your own store, marketplaces, social media and messaging apps, build product pages that sell,…
4 h 4 minGratis - 8En línea, a su ritmoEmprendimiento y startups
Your First 100 Customers: Sales for Founders
A practical course for founders and small-business owners who must sell before they have a sales team. Learn to find early adopters through your network, communities, outreach, partners and events, run first…
4 h 11 minGratis - 9En línea, a su ritmoContabilidad y finanzas
Bookkeeping and Double Entry
The foundation of every accounting system. Covers the accounting equation, debits and credits, the chart of accounts, journals and ledgers, day books and control accounts, bank reconciliation, accruals and prepayments,…
4 h 2 minGratis - 10En línea, a su ritmoContabilidad y finanzas
Cash Flow and Working Capital Management
Keeping a business solvent. Covers why profit is not cash, the cash conversion cycle, managing inventory, receivables and payables, short-term cash forecasting, funding options and facilities, managing a cash crisis,…
5 h 49 minGratis - 11En línea, a su ritmoContabilidad y finanzas
Tax and VAT Basics
A practical introduction to business taxes for finance assistants, buyers, salespeople, office managers and small business owners. Learn how value added tax (VAT) and goods and services tax (GST) work, from output and…
4 h 30 minGratis - 12En línea, a su ritmoGestión y liderazgo
Contracts for Non-Lawyers
A practical introduction to contracts for managers, engineers, buyers, sales and administrative staff who agree and run contracts without being lawyers. Learn how contracts are formed, how to read one with a method,…
4 h 26 minGratis
Un curso con un formador cuenta como terminado cuando el formador registra su asistencia a una de sus fechas en directo. La asistencia a un curso presencial todavía no se cuenta aquí.
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