Business Case Writing

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1. 1

   What a Business Case Is For

   • A Business Case Is a Decision Document
   • The Five-Case Model
   • Proportionate Effort and the Three Stages
   • Roles: Sponsor, Author and Approvers
2. 2

   The Strategic Case: Making the Case for Change

   • Defining the Problem or Opportunity
   • Showing Strategic Fit
   • Writing SMART Investment Objectives
   • Scope, Constraints and Dependencies
   • Critical Success Factors
3. 3

   The Economic Case: Generating and Filtering Options

   • Building the Long List
   • The Do-Nothing Baseline and the Do-Minimum Option
   • Filtering to a Short List
   • Scoring the Non-Financial Factors
   • Choosing and Defending the Preferred Option
4. 4

   The Economic Case: Benefits and Costs

   • Identifying and Classifying Benefits
   • Measuring and Valuing Benefits Honestly
   • Estimating Whole-Life Costs
   • Optimism Bias and Contingency
   • Comparing Options Over Time: Net Present Value in Brief
5. 5

   Risk, Sensitivity and Uncertainty

   • The Risks of Each Option
   • Sensitivity Analysis and Switching Values
   • Assumptions and Scenarios
   • Presenting Uncertainty Honestly
6. 6

   The Commercial, Financial and Management Cases

   • The Commercial Case: Sourcing and the Deal
   • The Financial Case: Affordability and Funding
   • The Financial Case: Effect on the Accounts
   • The Management Case: Governance and Delivery
   • Benefits Realisation and Post-Implementation Review
7. 7

   Writing, Approval and After

   • Structuring the Business Case Document
   • Writing the Executive Summary
   • Writing with Evidence: Plain Language, Numbers and Tables
   • Review, Approval and Presenting to the Committee
   • After Approval: Keeping the Case Alive