Product Management
A practical course for product managers, product owners and specialists moving into product roles who work on an established product. It covers the full cycle: product strategy and the product lifecycle, continuous discovery, roadmaps and prioritisation, requirements, launch, and the metrics that show whether the work changed anything. It is not a certificate programme; building a first product for a new venture is covered by MVP and Product Iteration.
- Modules
- 7
- Participants max.
- 20
- Langue
- EN
Ce qu'elle couvre habituellement
- 1
Orientation: The Product Manager’s Role
- What Product Management Is
- Product Manager, Product Owner and Project Manager
- Working with the Product Team and Stakeholders
- The Product Management Cycle
- 2
Product Strategy and the Product Lifecycle
- Product Vision and Strategy
- Understanding the Market: Competitors and Jobs to Be Done
- The Product Lifecycle: Introduction, Growth, Maturity and Decline
- Managing a Product Portfolio and Retiring Products
- Setting Product Goals That Connect to the Business
- 3
Product Discovery
- Continuous Discovery in an Established Product
- Sources of Evidence: Users, Data, Sales and Support
- Framing Problems and Opportunities
- Testing Assumptions Before Building
- Discovery for Business and Internal Customers
- 4
Roadmaps and Prioritisation
- What a Roadmap Is For
- Scoring Ideas: RICE and Value Versus Effort
- Classifying Requirements: MoSCoW and the Kano Model
- Cost of Delay and Sequencing Work
- Handling Feature Requests and Saying No
- Communicating the Roadmap to Different Audiences
- 5
Requirements and Working with Delivery Teams
- The Product Requirements Document
- Acceptance Criteria That Remove Ambiguity
- Non-Functional Requirements, Constraints and Compliance
- Making Trade-offs During Delivery
- Technical Debt and Platform Work
- 6
Launching Products and Features
- Release Versus Launch: Launch Tiers
- Launch Readiness Across the Company
- Controlled Rollouts: Betas, Pilots and Feature Flags
- After Launch: Adoption Review and Rescuing a Weak Launch
- 7
Product Metrics and Judgement
- Choosing Product Metrics: North Star and Input Metrics
- Measuring Feature Adoption and Retention
- Experiments on a Live Product: A/B Testing Basics
- Diagnosing a Metric Drop
- Putting It Together: A Product Review Case
Cette page décrit ce que la formation couvre habituellement. Chaque prestataire de formation peut modifier le contenu, la durée et l'ordre pour s'adapter au groupe. Confirmez le contenu final avec le prestataire de formation avant de réserver.
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Product Management
7 h 24 min
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