Internal Communications
A practical introduction to communicating with employees, for new internal communications staff, HR and office professionals, and managers who keep a team or site informed. Learn to map audiences including frontline and shift workers, choose a channel mix, plan with clear objectives and key messages, support leaders and managers through change and sensitive news, build employee voice, and measure what worked. It covers communication inside the organisation; media and public relations are covered in Corporate Communications and PR.
- Módulos
- 6
- Máximo de participantes
- 20
- Idioma
- EN
Qué suele abarcar
- 1
Internal Communications Explained
- What Internal Communications Is
- Why Internal Communication Matters
- Who Communicates: Roles and Responsibilities
- One-Way, Two-Way and Many-to-Many Communication
- Principles of Good Internal Communication
- 2
Knowing Your Audiences
- Employees Are Not One Audience
- Reaching Frontline and Non-Desk Workers
- Language, Literacy and Accessibility
- Listening to Employees: Audience Research
- Audience Profiles and Maps
- 3
Channels
- The Channel Landscape
- Face-to-Face Channels: Briefings and Town Halls
- Digital Channels: Intranet, Email, Chat and Apps
- Print, Screens and the Physical Workplace
- Choosing the Right Channel Mix
- 4
Planning and Messaging
- A Simple Communication Planning Model
- Writing Communication Objectives
- Key Messages and the Message House
- Writing for Employees
- Timing, Sequencing and the Communication Calendar
- 5
Leaders, Managers and Employee Voice
- The Senior Leader’s Role
- Line Managers as Communicators
- Communicating Change
- Difficult and Sensitive News
- Employee Voice and Feedback Loops
- 6
Measuring and Putting It Together
- What to Measure: Outputs, Outtakes and Outcomes
- Measurement Methods: Data, Surveys and Conversations
- Reporting Results and Improving
- Case: Planning a Communication From Start to Finish
- Your Internal Communications Toolkit and Next Steps
Esta página describe lo que suele abarcar la formación. Cada proveedor de formación puede cambiar el contenido, la duración y el orden para adaptarlos al grupo. Confirme el contenido final con el proveedor de formación antes de reservar.
¿Prefiere aprender a su ritmo?
El mismo tema en un curso en línea que puede empezar hoy.
Internal Communications
4 h 2 min
Más cursos: Gestión y liderazgo
Otros cursos con formador de la misma área temática.
Reseñas
Lo que dicen los participantes sobre Internal Communications.
Todavía no hay reseñas
Sea la primera persona en contar cómo fue Internal Communications.
Inicie sesión para escribir una. Revisamos todas las reseñas antes de mostrarlas.
Reservar ahora
¿Es lo que buscaba?
Póngase en contacto con nuestro equipo para consultar el curso y la disponibilidad de plazas en la ubicación que prefiera
Reservar ahora