Product Management
A practical course for product managers, product owners and specialists moving into product roles who work on an established product. It covers the full cycle: product strategy and the product lifecycle, continuous discovery, roadmaps and prioritisation, requirements, launch, and the metrics that show whether the work changed anything. It is not a certificate programme; building a first product for a new venture is covered by MVP and Product Iteration.
- Модули
- 7
- Макс. участников
- 20
- Язык
- EN
Что обычно входит
- 1
Orientation: The Product Manager’s Role
- What Product Management Is
- Product Manager, Product Owner and Project Manager
- Working with the Product Team and Stakeholders
- The Product Management Cycle
- 2
Product Strategy and the Product Lifecycle
- Product Vision and Strategy
- Understanding the Market: Competitors and Jobs to Be Done
- The Product Lifecycle: Introduction, Growth, Maturity and Decline
- Managing a Product Portfolio and Retiring Products
- Setting Product Goals That Connect to the Business
- 3
Product Discovery
- Continuous Discovery in an Established Product
- Sources of Evidence: Users, Data, Sales and Support
- Framing Problems and Opportunities
- Testing Assumptions Before Building
- Discovery for Business and Internal Customers
- 4
Roadmaps and Prioritisation
- What a Roadmap Is For
- Scoring Ideas: RICE and Value Versus Effort
- Classifying Requirements: MoSCoW and the Kano Model
- Cost of Delay and Sequencing Work
- Handling Feature Requests and Saying No
- Communicating the Roadmap to Different Audiences
- 5
Requirements and Working with Delivery Teams
- The Product Requirements Document
- Acceptance Criteria That Remove Ambiguity
- Non-Functional Requirements, Constraints and Compliance
- Making Trade-offs During Delivery
- Technical Debt and Platform Work
- 6
Launching Products and Features
- Release Versus Launch: Launch Tiers
- Launch Readiness Across the Company
- Controlled Rollouts: Betas, Pilots and Feature Flags
- After Launch: Adoption Review and Rescuing a Weak Launch
- 7
Product Metrics and Judgement
- Choosing Product Metrics: North Star and Input Metrics
- Measuring Feature Adoption and Retention
- Experiments on a Live Product: A/B Testing Basics
- Diagnosing a Metric Drop
- Putting It Together: A Product Review Case
На этой странице описано, что обычно входит в обучение. Каждый провайдер обучения может менять содержание, продолжительность и порядок тем под конкретную группу. Перед бронированием уточните окончательное содержание у провайдера обучения.
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Product Management
7 ч 24 мин
Ещё в категории «Продажи и маркетинг»
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