Business-to-Business (B2B) Sales Skills
A course focused on developing the unique skills required for selling products and services to other businesses, emphasizing relationship building, complex sales cycles, and value-based selling.
- Duration
- 3 days
- Modules
- 5
- Max students
- 20
- Language
- EN
This course provides a comprehensive guide to B2B sales. Participants will learn how to identify and qualify leads, build strong relationships with key decision-makers, navigate complex buying committees, and close high-value deals. The focus is on a consultative approach, positioning the salesperson as a trusted advisor.
Course Outline
The B2B Sales Landscape
- Understanding the B2B Buyer
- Consultative Selling Approach
- Strategic Prospecting and Lead Qualification
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