Business Model Design
Designing how a business creates, delivers and captures value. Covers the components of a business model, revenue models and pricing, cost structure and unit economics, channels and customer relationships, and testing and evolving a model as the business learns.
- Modules
- 7
- Max students
- 20
- Language
- EN
What it usually covers
- 1
Orientation: Thinking in Business Models
- Why the Business Model Decides the Outcome
- Describing a Model on One Page
- Assumptions, Evidence and Risk
- Business Models Across Different Contexts
- 2
The Components of a Business Model
- Creating, Delivering and Capturing Value
- Revenue Models
- The Back Stage: Key Resources, Activities and Partners
- Diagnosing Fit Across the Model
- 3
Customers and Value Propositions
- Choosing and Defining Customer Segments
- Designing the Value Proposition: Jobs, Pains and Gains
- Users, Payers and Decision-Makers
- Competing Alternatives and Differentiation
- 4
Pricing and Economics
- Pricing
- Cost Structure and Unit Economics
- Building a Simple Unit Economics Model
- Cash Flow and Working Capital in the Model
- 5
Business Model Patterns
- Platforms and Marketplaces
- Recurring Revenue and Product-as-a-Service
- Licensing, Franchising and Partner-Led Models
- Asset-Heavy and Asset-Light Designs
- Choosing and Combining Patterns
- 6
Channels, Testing and Evolution
- Channels and Customer Relationships
- Testing and Evolving the Model
- Designing a Business Model Experiment
- Metrics That Show the Model Is Working
- 7
Applying Business Model Design
- Case: Redesigning a Classroom Training Business
- Case: A Marketplace That Could Not Make Money
- Case: Taking a Model into a New Segment
- Responsible and Halal-Compliant Business Models
- Presenting and Defending a Business Model
This page describes what the training usually covers. Each training provider may change the content, the length and the order to suit the group. Confirm the final content with the training provider before you book.
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