Online · Self-pacedFreeSales & MarketingBeginnerEnglish
Corporate Communications and PR
A practical introduction to corporate communications and public relations for new press office and communications staff, and for managers who speak for their organisation. Learn how reputation is built, how to plan messages and measure results, work with journalists, write press releases, prepare spokespeople for interviews, and handle issues and the first hours of a crisis.
Taught by iCompetent
- Modules
- 6
- Lessons
- 29
- Duration
- 4h 12m
- Level
- Beginner
- Quizzes
- 6 graded
Industries
Course content
6 modules · 29 lessons · 4h 12m
What corporate communications and public relations are, why reputation matters, who the organisation talks to, how the function is organised, and the ethics that govern the work.
- Corporate Communications and Public Relations DefinedPreview8 min
- Reputation: What It Is and Why It Matters9 min
- Publics and Stakeholders8 min
- How the Communications Function Is Organised8 min
- Ethics and Professional Standards in PR9 min
- Module 1 quiz6 questions · pass 70%
Topics covered
Public Relations
Reputation Management
Media Relations
Press Releases
Spokesperson Skills
Crisis Communication
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