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Employer Branding
A practical introduction to employer branding for HR, recruitment and communications staff and small-business owners. Learn to research how your organisation is seen as a place to work, build an honest employee value proposition, tell it through careers content, social media and events, improve the candidate experience, handle employer reviews, and measure whether the brand helps you hire and keep the people you need. The recruitment process itself is covered in Recruitment and Selection.
Taught by iCompetent
- Modules
- 6
- Lessons
- 31
- Duration
- 4h 11m
- Level
- Beginner
- Quizzes
- 6 graded
Course content
6 modules · 31 lessons · 4h 11m
What an employer brand is, why it matters to the business, how it relates to other brands, who owns it, and the cycle that the rest of the course follows.
- Employer Brand and Employer BrandingPreview8 min
- Why the Employer Brand Matters to the Business8 min
- Employer Brand, Consumer Brand and Corporate Reputation8 min
- Who Owns the Employer Brand8 min
- The Employer Branding Cycle8 min
- Module 1 quiz6 questions · pass 70%
Topics covered
Employer Branding
Employee Value Proposition
Candidate Experience
Careers Content
Employer Reviews
HR Metrics
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